Client Name: Ubiquity Software Corporation.
Headquarters: London, United Kingdom.

Goals:

• To establish a strong brand, market momentum, and leadership in converged application development and deployment for operators, network equipment manufacturers, and developers.
• To define the IP multimedia subsystems (IMS) category of technologies.
  

Strategy:
Retained Abelson Group to design and execute an aggressive international PR effort, including a highly-proactive media and industry analyst relations program, and strategic communications support for the company’s successful initial public offering (IPO) on the AIM. Abelson Group needed to rebrand and reintroduce the company in the U.S. and Europe; and secure significant mindshare in IMS, multimedia application development, and SIP-based IM and presence technologies.

Results:
Over the course of its three-year client engagement with Ubiquity Software, Abelson Group accrued significant mindshare, visibility, and momentum for the company, and established it as an authority and market leader in IMS application development (including frequent citations as the number-one vendor, ranked above Lucent, Cisco and others), VoIP applications, and fixed-mobile convergence. In addition, Abelson Group assumed the communications lead for the company’s IPO on AIM, part of the London Stock Exchange, and:

• Created significant thought leadership through bylined articles in major wireless publications, and speaking engagements at top-tier VoIP shows and conferences.
• Consistently enhanced Ubiquity’s visibility through coverage in top trade publications, industry analyst reports, and industry awards, which collectively positioned Ubiquity as the credible, experienced, and reliable source of IMS application servers.
• Secured positive, meaningful global media and analyst coverage, including exposure in The Financial Times (U.K.), Computerworld (U.K.) Light Reading (U.K. and U.S.), Telephony, Telecommunications Magazine (international and U.S.), VON Magazine (international and U.S.), Yankee Group, Wainhouse Research, The 451 Group, Frost & Sullivan, Telecompetition, iLocus, TeleSpan, and many others.